Storytelling is an art, but it's also a science. It’s about more than just language; it’s about capturing the essence of a culture and communicating it in a way that resonates universally.

 

With decades of experience in helping brands connect with diverse audiences, I bring a deep understanding of cultural dynamics to every project. This experience is not just professional—it’s personal. Having lived in a cross-cultural community for over 25 years, I bring a nuanced perspective that ensures your message honors the cultural richness of its subjects.

“Simon’s approach to his work is characterised by his ability to ask insightful questions that lead to a comprehensive project brief. His writing style is nothing short of remarkable; it strikes a chord with our target audience, making our communication efforts exceptionally effective.”
— Charles Qiu, PROEXPO

The world of storytelling is dynamic, and so is my approach. I understand that projects evolve, often in unexpected ways.

 

By embracing agile methodology, I ensure that your story remains relevant and impactful, no matter how the landscape shifts. This flexibility is crucial in a fast-paced world where the ability to pivot can make all the difference between a good story and a great one.

“Simon worked with our team for a project under pressure. He provided senior editing, desktop research, and media/comms services. He helped clarify our thinking and communication, bringing both his experience and personable nature to our team, and helped us achieve the high quality of work we were striving for. His curiosity and openness to new perspectives and ways of working was exceptional.”
— Robyn Kamira, Creator, Toi Hangarau: A Report on Maori-owned Technology Enterprises (2023 version)

At the heart of every story is a person—real, flesh-and-blood humans who seek connection, meaning, and understanding.

 

My focus is on crafting messages that speak directly to these needs, ensuring that your story doesn’t just reach your audience, but resonates with them on a deeply human level.

 

This human connection is what turns viewers or readers into advocates, a critical element for the success of any project.

“Simon consistently demonstrates an impressive breadth of knowledge across a wide range of subjects, spanning from cutting-edge technology to childcare. Furthermore, he exhibits a deep understanding of cross-cultural nuances, which has proven invaluable in bridging the gap between our Chinese clients and the Western market.”
— Charles Qiu, PROEXPO