China The Old Way
You're in China. You've spent a lot of money to be here.
You're sitting next to the guy who can open up the Northeast China market for you.
His English is not good. Your mandarin is nonexistent.
So, you shake hands politely and clink glasses. "Ganbei," he says and you down your shot glass of baijiu. Dizzy, you wish you'd brought an interpreter.
Using your best broken English, you ask your neighbour for a business card. He hands it over ceremoniously.
Oh well, success, right? At least you got the business card.
Then you come home, and the business card sits in your drawer.
You send an email - which remains unanswered.
What an expensive business card! What a lost opportunity.
China The NOW Way - with WeChat
You're in China. You've spent a lot of money to be here.
You're sitting next to the guy who can open up the Northeast China market for you.
"Ni Hao," you say, "ni yo way shin ma?"
That's the only mandarin you know.
That's the only mandarin you need to know.
His eyes light up. "Yes," he says, proud to speak a little English.
He pulls his phone out and opens up WeChat.
You use hand signals to figure out who scans whose QR code, and then you are friends.
WeChat is also your friend - and your translator.
You type in English, he uses his WeChat to translate to Chinese. And vice versa.
You then type, "shall we take a selfie together?" - a very normal thing in Chinese culture - and you capture this moment forever.
You've made a friend in China.
Friends turn into business partners.
You've begun to scratch the surface of China's most popular app, WeChat.
The first step on your Digital Pathway to China
Most people in China have WeChat - even foreigners - but few people tap the full potential of WeChat as a cross-cultural business tool.
Be one of those few.
WeChat for Business puts you in charge of a power tool for building business relationships.
You'll learn three things:
1. Optimise your WeChat personal account for best practice use.
2. Money flow to and from WeChat in China. You'll also learn how to set up a WeChat Official Account to receive funds in your own currency.
3. Promote your business on WeChat effectively.
You'll also learn this:
What You Know Won't Help You.
Get in the know.
The journey of a thousand customers begins with one step.
Your first step is booking a WeChat for Business Workshop that's tailored to your team.
Book now: www.redcirclenetwork.com/wechat
